Implementation Plan

South Line Freight Deliverables

A 4-week engagement covering brand identity creation, application guidelines, and a complete 7-page website with domain setup.

Duration:  4 weeks
Phases:  2
Deliverables:  4

Deliverables

What We're Delivering

A complete visual identity for South Line Freight that communicates reliability, professionalism, and the scale of your OTR operations. Includes primary logo, alternate lockups (horizontal, stacked, icon-only), a custom color palette tailored to the freight industry, and typography selection. Two initial concepts with two rounds of revision on the selected direction.

Primary Logo Full horizontal lockup SLF Icon Only Stacked Horizontal Color Palette 2 Concepts presented → 1 Selected + refined → Final Identity All formats delivered

Acceptance Criteria

  • Primary logo with 3 alternate lockups (stacked, horizontal, icon)
  • Custom color palette with primary, secondary, and neutral tones
  • Typography pairing selected for headings and body text
  • Logo files delivered in SVG, PNG, and PDF formats
  • Light and dark background versions included

A comprehensive PDF guide that ensures anyone on your team, or any vendor you work with, uses your brand correctly. Covers logo placement, minimum sizes, clear space rules, color specifications (HEX, RGB, CMYK), typography usage, and real-world application examples on truck wraps, business cards, uniforms, and digital assets.

LOGO USAGE Clear space Min Don'ts COLOR SPECS HEX / RGB CMYK / PMS TYPOGRAPHY Aa Headings Body text Weights & sizes APPLICATIONS Truck wrap Business card Uniform Brand Manual PDF Print-ready & digital versions

Acceptance Criteria

  • Logo usage rules: clear space, minimum size, placement
  • Color specifications in HEX, RGB, CMYK formats
  • Typography guidelines with weights, sizes, and hierarchy
  • Real-world mockups: truck wrap, business cards, uniforms, letterhead
  • Delivered as a professional PDF document

A fully responsive, 7-page professional website built on your new brand identity. Pages include Home, About Us, Services (OTR, FTL, LTL details), Fleet & Equipment, Careers, Request a Quote, and Contact. Mobile-optimized for brokers checking your company on the go. Includes SEO foundations, Google Analytics, and a working contact/quote request form.

Home About Us Services Fleet Careers Request Quote Contact Responsive Design Mobile + Desktop SEO Foundations Meta + Schema Analytics Google Analytics Contact & Quote Forms Working form with email notifications

Acceptance Criteria

  • 7 fully designed and developed pages using the new brand identity
  • Fully responsive layout tested on mobile, tablet, and desktop
  • Working contact form and quote request form with email delivery
  • SEO meta tags, Open Graph tags, and local business schema
  • Google Analytics installed and tracking
  • Careers page with job listing capability
  • Fast load times (under 3 seconds on mobile)

We handle the technical launch: registering your domain name (southlinefreight.com or similar), configuring DNS, setting up hosting, installing an SSL certificate for secure browsing, and deploying your finished website. Includes email setup guidance and a brief training walkthrough on making basic content updates.

Domain Registration .com secured DNS & SSL Configuration HTTPS secured Hosting Setup Fast & reliable LIVE! southlinefreight .com + Email setup guidance & content management training

Acceptance Criteria

  • Domain name registered and configured
  • SSL certificate installed (HTTPS)
  • Website deployed and live on the domain
  • Email setup guidance provided
  • Brief training on basic content updates

Timeline

Implementation Schedule

Two phases over 4 weeks. Brand identity first, then website built on the approved identity.

Wk 1 Wk 2 Wk 3 Wk 4 Phase 1 Logo & Identity Brand Manual Phase 2 Website Build Domain & Launch

Investment

Project Investment

Deliverable Investment
Logo & Visual Identity System $1,000
Brand Application Manual $500
Website Design & Development (7 pages) $1,750
Domain Registration, Hosting & Launch $500
Total Investment $3,750

Payment Schedule

Project kickoff (20% deposit) $750
Upon final delivery & launch (remaining 80%) $3,000